Humans are emotional beings. We are sensory heavy animals and are influenced everyday by aesthetic concepts. A well executed assortment, marketing campaign, piece of art, slogan or even a logo evokes an immediate response. Most people do not know why they are drawn to something - it simply resonates with them. I am interested in building these powerful merchandising and branding concepts that tell a tangible story but speak volumes. This is achieved through consumer driven research, trend forecasting, data, an eye for design and a dash of humanity. Understanding and being able to appeal to the emotional side of people and what drives them is the centerpiece of powerful consumer connections, happy clients, and a profitable business.

I tell visual stories.